How We Got Started
It began with a 175-mile bicycle ride
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson
Palate Fatigue is when a runner, or other endurance athlete, feels like they cannot eat another g...
CLIF Kid: Come Out to Play
Whatever happened to play?
The Facts on Fiber
Filling up on fiber might sound like something your grandma used to do, but no matter how old you...