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Greg Long Preparing for Mavericks

How does 2x Big Wave World Champ, XXL Big Wave Award winner, and Team CLIF Bar Surfer Greg Long p...

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Greg Long Preparing for Mavericks
Experience

How We Got Started

It began with a 175-mile bicycle ride

Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.

 

The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”

 

Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson

 

Read more about the Clif Bar & Company story>>

Greg Long Preparing for Mavericks

How does 2x Big Wave World Champ, XXL Big Wave Award winner, and Team CLIF Bar Surfer Greg Long p...

View Article
Greg Long Preparing for Mavericks
Experience