How We Got Started
It began with a 175-mile bicycle ride
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson
3.14 Cheers for Pi(e) Day at Clif Bar & Company
Raising money for local schools and tutoring programs since 2012
Video: Introducing CLIF Bar CykelScramble
The totally awesome bike relay race with obstacles and other crazy stuff where anything can happe...
Benefits of Organic Almonds
This is why we add almonds to so many of our bars