How We Got Started
It began with a 175-mile bicycle ride
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! – Gary Erickson
The Five Aspirations
Sustaining our living company
Certified, Sustainably Grown Cocoa
In 2011, we began collaborating with the Rainforest Alliance, an international nonprofit organiza...
15 Fantastic Fiber Fixes
Did you know your kids should be eating 20-30 grams of fiber a day? Luckily, we’ve made it easy...