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Eating and Running Along Sweden's King's Trail

Ultra-runners and friends of Clif Bar, Krissy Moehl, Luke Nelson and photographer Fred Marmsater ...

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Eating and Running Along Sweden's King's Trail
Adventure - Athlete

Clif Adventures: White Roads

In life and in business, we prefer the white road.

On a map, 'red roads' are the big roads, full of noise, vehicles and exhaust. Whereas 'white roads' tend to be the smaller, less traveled paths full of beauty and great adventure. In life and in business, Gary Erickson (Co Owner and Co CEO of Clif Bar & Company) prefers the white road.

 

Eating and Running Along Sweden's King's Trail

Ultra-runners and friends of Clif Bar, Krissy Moehl, Luke Nelson and photographer Fred Marmsater ...

View Article
Eating and Running Along Sweden's King's Trail
Adventure - Athlete