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The Five Aspirations

Sustaining our living company

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The Five Aspirations
Company

Clif Adventures: White Roads

In life and in business, we prefer the white road.

On a map, 'red roads' are the big roads, full of noise, vehicles and exhaust. Whereas 'white roads' tend to be the smaller, less traveled paths full of beauty and great adventure. In life and in business, Gary Erickson (Co Owner and Co CEO of Clif Bar & Company) prefers the white road.

 

The Five Aspirations

Sustaining our living company

View Article
The Five Aspirations
Company