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CLIF Bar: Into the Mind of Greg Long

Travel deep into the mind of big wave surfer and CLIF Bar athlete Greg Long

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CLIF Bar: Into the Mind of Greg Long
Adventure - Athlete

Clif Adventures: White Roads

In life and in business, we prefer the white road.

On a map, 'red roads' are the big roads, full of noise, vehicles and exhaust. Whereas 'white roads' tend to be the smaller, less traveled paths full of beauty and great adventure. In life and in business, Gary Erickson (Co Owner and Co CEO of Clif Bar & Company) prefers the white road.

 

CLIF Bar: Into the Mind of Greg Long

Travel deep into the mind of big wave surfer and CLIF Bar athlete Greg Long

View Article
CLIF Bar: Into the Mind of Greg Long
Adventure - Athlete