Lessons from Gary
Watch Gary Erickson’s 2012 TEDx Talk
On April of 2000, Clif Bar Owner and Founder, Gary Erickson, turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Gary decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.
In his TEDxUChicago talk, Gary recounts the amazing story of Clif Bar from a homemade energy bar to an internationally recognized brand. He shares his philosophy on life and business; and his realization to live life on the “white road”.
3.14 Cheers for Pi(e) Day at Clif Bar & Company
Raising money for local schools and tutoring programs since 2012
Benefits of Organic Almonds
This is why we add almonds to so many of our bars
Ultrarunner Scott Jurek Sets New Appalachian Trail Speed Record
Team Clif Bar athlete runs his way into history, this time over a 46-day epic journey