Lessons from Gary
Watch Gary Erickson’s 2012 TEDx Talk
On April of 2000, Clif Bar Owner and Founder, Gary Erickson, turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Gary decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.
In his TEDxUChicago talk, Gary recounts the amazing story of Clif Bar from a homemade energy bar to an internationally recognized brand. He shares his philosophy on life and business; and his realization to live life on the “white road”.
Interview with CLIF Bar Athlete Tommy Caldwell on the Dawn Wall
Team CLIF Bar athlete Tommy Caldwell and fellow climber Kevin Jorgeson are attempting to free cli...
Kevin Cleary Says "Keep Running"
See Our CEO's Speech at QuickBooks Connect 2014
An Interview with Jeremy Jones
Team CLIF Bar Pro Snowboarder and Founder, Protect Our Winters (POW)