Fruit for Thought – Fresh Fruit Alternatives
Naturally sweet and packed with vitamins and fiber, fresh fruit is as tasty as it is nutritious. ...
Lessons from Gary
Watch Gary Erickson’s 2012 TEDx Talk
On April of 2000, Clif Bar Owner and Founder, Gary Erickson, turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Gary decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.
In his TEDxUChicago talk, Gary recounts the amazing story of Clif Bar from a homemade energy bar to an internationally recognized brand. He shares his philosophy on life and business; and his realization to live life on the “white road”.
The Five Aspirations
Sustaining our living company
How We Got Started
It began with a 175-mile bicycle ride
A ‘Higher’ Calling for Jeremy Jones and Gregg Treinish
During the filming for his latest feature, Higher, Team CLIF Bar Snowboarder Jeremy Jones added a...