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Food: Our Favorite Subject

It’s true: we love talking about our food. And we love to get questions from the people who eat it. Here are some of our favorites. If there’s something you want to know and it’s not covered here, just ask. We’ll do our best to get you an answer.

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What does CLIF Kid® make?

CLIF Kid makes nutritious snacks that are specially made for kids’ growing bodies, developing taste buds and active lives. The snack line includes:

• CLIF Kid Zbar™ is an organic, soft-baked whole grain energy snack bar for kids that offers 8-11g whole grains. It is made with a nutritious blend of carbohydrates, fiber, protein and fat to maintain kids’ energy. Zbar is also made with the 12 vitamins and minerals that are important for kids.

• CLIF Kid Zfruit® is a tangy, chewy fruit snack that is made with fruit puree concentrate and provides an excellent source of vitamin C. Zfruit offers a great-tasting fruit snack that doesn’t need to be washed, peeled, cored, seeded, cut or refrigerated before eating – making it easy for kids to eat organic fruit anytime, anywhere.

• CLIF Kid Zfruit + Veggie is a tangy, chewy organic fruit and veggie snack that makes snacktime fun with its peelable twisted ropes.

• CLIF Kid Zbar Protein™ is a nutritious and delicious whole grain, protein snack made for kids’ growing bodies.

• All CLIF Kid products have none of the no-no’s: No artificial flavors, synthetic preservatives, high fructose corn syrup or partially hydrogenated oils. In addition, CLIF Kid products have 0g trans fat and source ingredients that are not genetically engineered.

Do CLIF Kid snacks contain gluten?

• CLIF Kid Zfruit is a gluten-free food item. All flavors do not contain gluten.
• CLIF Kid Zfruit + Veggie is a gluten-free food item. All flavors do not contain gluten.
• CLIF Kid Zbar is not a gluten-free food item. All flavors may contain gluten.
• CLIF Kid Zbar Protein not a gluten-free food item. All flavors are made with organic whole grains such as rolled oats.

Do CLIF Kid snacks contain any common food allergens such as dairy, nuts, wheat, etc?

To address all of your allergen-related questions, please view our complete Allergen Reference Table.

Are CLIF Kid snacks kosher?

Yes, all CLIF Kid snacks are certified Kosher.

Do CLIF Kid snacks contain GMOs or bioengineered ingredients?

Clif Bar & Company is committed to sourcing ingredients that are not genetically engineered in all of our products. We have stringent protocols for GMOs which includes requiring affidavits from ingredient suppliers demonstrating they can meet our non GMO requirements.

Why does CLIF Kid use organic ingredients?

We want to nourish our kids with the best ingredients possible.

• We use organic ingredients in all of our food and are striving to use more organic ingredients every day.
• Organic farming and agriculture is good for people and the planet.
o By using organically grown ingredients, we help keep harmful pesticides and synthetic fertilizers out of the environment and our bodies.
o Organic produces less pollution and helps create nutrient-rich soil and increases biodiversity.
o Organic foods and a healthy choice to sustain people and the planet for future generations.

What is the organic content of CLIF Kid snacks?

CLIF Kid Zbar, Zfruit and Zfruit + Veggie snacks are USDA-certified organic.

CLIF Kid Zbar Protein is made with 70 percent organic ingredients.

All CLIF Kid snacks contain zero grams trans fat, no hydrogenated oils, no high fructose corn syrup, no synthetic preservatives, and no artificial flavors. We also source ingredients that are not genetically engineered.

What are whole grains and their benefits?

Whole grains, such as oats, contain fiber, which when consumed as part of a healthy diet can reduce the risk of heart disease, type 2 diabetes, and weight gain. The 2010 USDA Dietary Guidelines recommend choosing the right carbohydrates, like whole grains.

• Each Zbar contains 8-11 grams of whole grains (depending on the flavor) and 2-3 grams of total fiber from oats, which is as many whole grains as ¼ cup brown rice or cooked barley and twice the fiber.

• Each CLIF Kid Zbar Crispy contains 8 grams of whole grains and 1 gram of total fiber from oats, which is as many whole grains as ¼ cup brown rice or cooked barley and twice the fiber.

How is CLIF Kid different from other kids’ snacks?

CLIF Kid recipes and portions are specially-created based on the types of foods and nutrients kids need most, in flavors that encourage healthy snacking. They’re just the right size for kids – narrow enough for kids to take healthy bites! CLIF Kid is also made with organic ingredients, such as natural fruit juices and whole oats to make wholesome, great-tasting snacks, with lower levels of fat and sugar than most of the kids’ snacks available today.

• Zbar offers a convenient and portable option that ensures kids get enough whole grains in their diet. Zbar features an optimal blend of carbohydrates, protein, fiber, vitamins and minerals to help meet kids’ nutritional needs and keep them satisfied and nourished longer.

• Zfruit offers a convenient and portable option that doesn’t need to be washed, peeled, cored, seeded, cut or refrigerated before eating – making it easy for kids to eat organic fruit anytime, anywhere.

• CLIF Kid Zfruit + Veggie is a delicious and nutritious fruit and veggie snack made with organic fruit puree concentrate and vegetable puree unlike most fruit snacks, which are made with corn syrup and artificial flavors.

• CLIF Kid Zbar Protein is a protein bar made specifically for kids’ growing bodies. Kids’ Recommended Daily Allowances are different than adult RDAs. Nutrition labels are based off of adult RDAs, but CLIF Kid makes sure to portion its snacks with kids’ recommendations in mind, while providing vitamins and minerals they may need help getting.

What is the nutritional profile of CLIF Kid snacks?

• Each 1.27 oz (36g) Zbar has 110-130 calories with 8-11g whole grains, 2-3g protein and 2-3g fiber depending on the flavor. It is also USDA-certified organic and contains 12 vitamins and minerals that are important for kids.

• Each 0.7 oz (20g) Zfruit has 70 calories. It is also USDA-certified organic, an excellent source of Vitamin C and gluten free.

• CLIF Kid Zfruit + Veggie offers a good source of fiber and an excellent source of vitamin C. These are beneficial for kids growing bodies, but are often missing from other fruit and veggie snacks. Zfruit + Veggie is also USDA certified organic, leaving out what parents consider to be “no-no’s,” such as partially-hydrogenated oils, high fructose corn syrup, synthetic preservatives and artificial flavors or sweeteners. CLIF Kid Zfruit + Veggie contains zero grams trans fat and is also gluten free.

• In addition to 5g of complete protein, CLIF Kid Zbar Protein is made with 70 percent organic ingredients, offers an excellent source of calcium, and is a good source of vitamin D, iron and zinc. Zbar Protein also leaves out what parents consider to be “no-no’s,” such as partially-hydrogenated oils, high fructose corn syrup, synthetic preservatives and artificial flavors. CLIF Kid Zbar Protein contains zero grams trans fat.

What is the sugar level in CLIF Kid snacks?

CLIF Kid offers lower levels of fat and sugar than those found in many of the kids’ snack offerings available today.

• Zbar contains 10-12g of sugar per bar depending on the flavor, which is less than 35% of its total weight in sugar. When compared to other treats that appeal to kids, such as sweets and soda, Zbar contains less-processed sugars, lower total sugar, and no high fructose corn syrup.

• Zfruit contains 15g of sugar per rope, which is the naturally occurring fruit sugar from fruit puree and juice ingredients. We do not add processed sugar to the fruit snack.

• Zfruit + Veggie contains 11g of sugar per rope, which is the naturally occurring fruit sugar from the fruit puree concentrate and juice ingredients. We do not add processed sugar to the fruit snack.

• CLIF Kid Zbar Protein contains 8-9g of sugar per bar.