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Reporters & Editors, Nice to Meet You

Thanks for your interest in Clif Bar & Company. Here’s our media kit. If you have any other needs, please don’t hesitate to contact us.

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Featured Stories

CLIF® Bar Inspires Outdoor Adventure with Meet the Moment®

Adventurers Challenged to Embrace the Elements While Generating Donations for Non-Profits

CLIF® Bar Inspires Outdoor Adventure with Meet the Moment®

We Roll With PeopleForBikes

Supporting the movement to get more people on bikes, more often

We Roll With PeopleForBikes
Adventure - Athlete
Company Info

Honors & Awards

At Clif Bar & Company we are honored to have received acknowledgment and recognition from a&n...

Honors & Awards

Milestones and Timeline - Our Five Aspirations

The inspiration to create a better tasting energy bar occurred during a day-long, 175 mile bike r...

Milestones and Timeline - Our Five Aspirations

The Five Aspirations

Sustaining our living company

The Five Aspirations
Company

The Clif Bar & Company Story

Building a sustainable business

The Clif Bar & Company Story

How We Got Started

It began with a 175-mile bicycle ride

How We Got Started
Company

Life at Clif Bar

Employee Benefits

Life at Clif Bar
Company Bios

Gary Erickson

Founder, Owner & Co-CVO - Clif Bar & Company

Gary Erickson

Kit Crawford

Owner & Co-CVO - Clif Bar & Company

Kit Crawford

Kevin Cleary

CEO - Clif Bar & Company

Kevin Cleary

Michelle Ferguson

EVP of Marketing - Clif Bar & Company

Michelle Ferguson

Resource Downloads

Brand logos, recent product images, and company photos are available for download here.

Press releases

CLIF® Bar Inspires Outdoor Adventure with Meet the Moment®

Adventurers Challenged to Embrace the Elements While Generating Donations for Non-Profits

CLIF® Bar Inspires Outdoor Adventure with Meet the Moment®

CLIF® Bar Joins PeopleForBikes National Movement

Energy Bar Maker Commits to Supporting Effort to Get More People on Bikes

CLIF® Bar Joins PeopleForBikes National Movement

Clif Bar & Company Launches New Kitchen Crafted Bar in Canada Made with Organic Fruit, Nuts and Chocolate:

CLIF MOJO® Fruit & Nut and CLIF MOJO® Dark Chocolate offer great tasting and nutritious source ...

Clif Bar & Company Launches New Kitchen Crafted Bar in Canada Made with Organic Fruit, Nuts and Chocolate:

CLIF® Bar Sponsors Its First-Ever Climbing Competition in Japan with World-Class Athletes Chris Sharma and Yuji Hirayama:

Erickson’s Book “Raising the Bar” to be Released in Japanese

CLIF® Bar Sponsors Its First-Ever Climbing Competition in Japan with World-Class Athletes Chris Sharma and Yuji Hirayama:

Bye-bye Screen Time, Kids Love to Play Outside

CLIF Kid® Launches Fourth Annual Backyard Game of the Year to Promote Outdoor Play EMERYVILLE, C...

Bye-bye Screen Time, Kids Love to Play Outside

CLIF® Kit’s Organic™ Expands Gluten-Free Line with Fruit and Seed Bar:

New Snack Bars Made with all Organic Fruit and Seeds

CLIF® Kit’s Organic™ Expands Gluten-Free Line with Fruit and Seed Bar:

New Kids’ Snack Bar Makes Portable Protein Delicious, Nutritious:

CLIF Kid® announces Zbar Protein™, new Zbar™ flavor Iced Lemon Cookie

New Kids’ Snack Bar Makes Portable Protein Delicious, Nutritious:

New Year, New Ways for Kids to Eat Those Veggies!:

New CLIF Kid Zfruit + Veggie™ ropes make nutritious, on-the-go snacking fun and easy

New Year, New Ways for Kids to Eat Those Veggies!:

City of Twin Falls Welcomes Clif Bar & Company to Community

TWIN FALLS, Idaho, October 17, 2013— Clif Bar & Company, a leading maker of nutritious and ...

City of Twin Falls Welcomes Clif Bar & Company to Community

It’s no Trick - CLIF Kid® Zbar Monster Chocolate Mint is a Nutritious Treat for the Halloween Season

EMERYVILLE, Calif. – October 3, 2013 – CLIF Kid®, maker of organic snacks for active kids, t...

It’s no Trick - CLIF Kid® Zbar Monster Chocolate Mint is a Nutritious Treat for the Halloween Season

Seed Matters™ Funds Next Generation of Organic Plant Breeders:

Clif Bar Family Foundation Initiative Addresses Funding Disparity for Organic Agriculture Resear...

Seed Matters™ Funds Next Generation of Organic Plant Breeders:

Clif Bar & Company Chosen One of Nation’s Best Places to Work:

Recognized on 2013 Great Place to Work® List in FORTUNE magazine

Clif Bar & Company Chosen One of Nation’s Best Places to Work:

New CLIF SHOT® Performance Drinks for Hydration and Recovery

EMERYVILLE, Calif., September, 12, 2013 – CLIF SHOT® continues to deliver streamlined nutritio...

New CLIF SHOT® Performance Drinks for Hydration and Recovery

‘Card Sharks’ Wins CLIF Kid Backyard Game of the Year:

National Finalist from Grandville, Mich. Awarded $10,000 Scholarship at San Diego Playoffs

‘Card Sharks’ Wins CLIF Kid Backyard Game of the Year:

Finalists Chosen for CLIF Kid® Backyard Game of the Year Playoffs: Pro Skateboarder Tony Hawk; Authors Stacy Tornio and Ken Keffer to Select Winner at July 27 Event

EMERYVILLE, Calif., July 9, 2013 – CLIF Kid®, maker of organic snacks for active kids, today a...

Finalists Chosen for CLIF Kid® Backyard Game of the Year Playoffs: Pro Skateboarder Tony Hawk; Authors Stacy Tornio and Ken Keffer to Select Winner at July 27 Event

New 30 Gram Protein Bar Helps Maximize Muscle Growth and Recovery

CLIF Builder’s® Expands Protein Offerings with Builder’s MAX™

New 30 Gram Protein Bar Helps Maximize Muscle Growth and Recovery